{"id":85406,"date":"2020-08-13T17:29:10","date_gmt":"2020-08-13T17:29:10","guid":{"rendered":"https:\/\/museodellasedia.com\/en\/?post_type=product&#038;p=85406"},"modified":"2026-07-11T17:58:37","modified_gmt":"2026-07-11T17:58:37","slug":"cassina-gio-ponti-699-superleggera-1957","status":"publish","type":"product","link":"https:\/\/museodellasedia.com\/en\/product\/cassina-gio-ponti-699-superleggera-1957\/","title":{"rendered":"Cassina Gi\u00f2 Ponti 699 Superleggera | 1957"},"content":{"rendered":"<p>A perfect balance between solidity and lightness: the adoption of the triangular section of only 18 millimeters in the structure of the legs and the achievement of a weight of 1.7 kilos lead to the  identification at of the limit of the shape with the structure. The chair was born conceived by from Ponti&#8217;s desire to reinvent one of the strongest examples of the Italian vernacular tradition, the archetype of the straw chair: the chiavari chair, one of the symbols of Ligurian craftsmanship since the nineteenth century. He then decides to develop his project following the key concepts of the historic seat: lightness, simplicity and stability but above all low production and purchase costs. His interest in the project therefore began in the immediate post-war period of Italy, which created an ideal social and economic context. In fact, there was a need to create low-cost furnishings to meet the economic difficulties of the population.<\/p>\n<p>Photographs from a private collection (Museo Della Sedia) of vintage Italian design chairs. \u00a9 All rights reserved.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Chair model 699 Superleggera produced by Cassina design Gi\u00f2 Ponti, 1957. Structure in wood, seat upholstered in fabric.<\/p>\n<p>Private Collection.<\/p>\n","protected":false},"featured_media":85408,"template":"","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"Chair model 699 Superleggera produced by Cassina design Gi\u00f2 Ponti, 1957. Structure in wood, seat upholstered in fabric.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"","_seopress_news_disabled":"","_seopress_video_disabled":"","_seopress_video":[],"_seopress_pro_schemas_manual":[],"_seopress_pro_rich_snippets_disable_all":"","_seopress_pro_rich_snippets_disable":[],"_seopress_pro_schemas":[],"rs_blank_template":"","rs_page_bg_color":"","slide_template_v7":""},"product_brand":[],"product_cat":[493,122,426,111],"product_tag":[],"class_list":["post-85406","product","type-product","status-publish","has-post-thumbnail","product_cat-private-collections","product_cat-1950s","product_cat-gio-ponti","product_cat-chairs","first","outofstock","shipping-taxable","product-type-simple"],"_links":{"self":[{"href":"https:\/\/museodellasedia.com\/en\/wp-json\/wp\/v2\/product\/85406","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/museodellasedia.com\/en\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/museodellasedia.com\/en\/wp-json\/wp\/v2\/types\/product"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/museodellasedia.com\/en\/wp-json\/wp\/v2\/media\/85408"}],"wp:attachment":[{"href":"https:\/\/museodellasedia.com\/en\/wp-json\/wp\/v2\/media?parent=85406"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/museodellasedia.com\/en\/wp-json\/wp\/v2\/product_brand?post=85406"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/museodellasedia.com\/en\/wp-json\/wp\/v2\/product_cat?post=85406"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/museodellasedia.com\/en\/wp-json\/wp\/v2\/product_tag?post=85406"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}