Luciano Bertoncini
Born in Feltre in 1939, he moved to Treviso, where he began working at the studio of architect Vittorio Rossi, gaining experience in construction and brand design. During this period, he designed the Zattera bed and the Italian Look living room furniture, which helped define modern Italian furniture design. He connected with designer Joe Colombo, art director of Elco, who included the Gronda coat rack in the company’s catalog. After the sudden passing of Colombo, he completed the execution phase of Colombo’s project for the exhibition “Italy: The New Domestic Landscape” at the MoMA in New York.
With his studio in Treviso, he worked in design and architecture. His collaboration with Aprilia led to the creation of the Tuareg Wind motorcycle, which was selected for the XIV Compasso d’Oro. In the furniture sector, he collaborated with various companies, and his Onda bed, created with Bellato, was selected for the X Compasso d’Oro. He also managed the corporate image of Technogym, Seventy, Aprilia, Diadora, Invicta, and Belstaff, designing their monobrand stores.
In 1999, the city of Oderzo dedicated a solo exhibition to him, celebrating his 30 years of activity, with a publication edited by Virginio Briatore, presented by Sergio Polano and RDE Ricerche Design Editrice.
Luciano Bertoncini
Born in Feltre in 1939, he moved to Treviso, where he began working at the studio of architect Vittorio Rossi, gaining experience in construction and brand design. During this period, he designed the Zattera bed and the Italian Look living room furniture, which helped define modern Italian furniture design. He connected with designer Joe Colombo, art director of Elco, who included the Gronda coat rack in the company’s catalog. After the sudden passing of Colombo, he completed the execution phase of Colombo’s project for the exhibition “Italy: The New Domestic Landscape” at the MoMA in New York.
With his studio in Treviso, he worked in design and architecture. His collaboration with Aprilia led to the creation of the Tuareg Wind motorcycle, which was selected for the XIV Compasso d’Oro. In the furniture sector, he collaborated with various companies, and his Onda bed, created with Bellato, was selected for the X Compasso d’Oro. He also managed the corporate image of Technogym, Seventy, Aprilia, Diadora, Invicta, and Belstaff, designing their monobrand stores.
In 1999, the city of Oderzo dedicated a solo exhibition to him, celebrating his 30 years of activity, with a publication edited by Virginio Briatore, presented by Sergio Polano and RDE Ricerche Design Editrice.
